Advisor: Elan Lior
OBY is a series of furniture that can be assembled intuitively and without any need for assembly instructions. The amount of energy that goes into understanding and following instructions overshadows the enjoyment of assembling furniture. The series was designed with the user in mind, and wishes to strengthen the connection between the user and the furniture.
The connection to the assembly process creates a new experience in the world of furniture and encourages empathy and affinity to our creation.